Campaign Crush: California Avocados #BigGameAdd

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California Avocados showed good sportsmanship during Super Bowl 50. While they did not purchase a video spot, they certainly got a return on others’ investments.

For each of the major food/beverage advertisements, California Avocados tweeted a Tasty-esque video teaching viewers how to make a recipe combining California Avocados with the ad’s featured food/beverage. Here are a few examples:

They even made a video in collaboration with Avocados from Mexico – their competitor!

Avocados from Mexico made a huge mark when they purchased a spot during last year’s Super Bowl. But this year, California Avocados showed that there was room for more than one avocado in this game.

The #BigGameAdd campaign really shows the power of social media and how a million dollar Super Bowl spot is not the only way to get recognized on the big day. AdWeek spoke with the campaign’s agency, MullenLowe, whose executive creative director, Margaret Keene, said “It’s way more fun being a challenger. We all know brands will be doing social campaigns on Sunday. Smart, scrappy brands find ways to piggyback on big-brand hashtags and conversations, but honestly, we just wanted to come up with something fun that people could actually make and talk about during the game.”

While a social media campaign won’t get you the same results as a Super Bowl spot, I hope this will be a testimonial to the creative opportunities social presents.

Why Every Intern Should Have One “Hallway Office”

I have been an intern for four years now. In that time, I have had three different desk spaces, but one of them in particular has taught me so much about relationship building in the workplace.

My very first desk was in a nook in the hallway exactly halfway between the President’s office and the break room at a small company. There are some blaring cons to this setup – the most obvious one being no privacy. This entails eating lunch in the middle of the hallway where everyone has to smell your food and wander by asking what you are eating today because “it smells amazing!” – every time.

It also means that you have to be on task at every moment during the day because you never know who might walk up behind you and take a peek at your screen. Yes, this means no Netflix.

But, you will have the opportunity to say good morning to almost every employee while they are either en route to their desk or to put their lunch in the fridge.

When coworkers have a meeting with the President, they almost always stop to chat with you while they wait – because the President usually has a meeting or two run over each day.

The coworkers who bring their lunch and heat it up in the break room will stop to chat with you while they wait 3 minutes and 30 seconds for their SmartOne to be ready.

Why do these small interactions matter? Because one “good morning” every day totals 15-20 interactions per month. Coworkers waiting to speak with the CEO often share troubles and inspirations they have about an important piece of business that they are going to discuss in their meeting. 3 minutes and 30 seconds is enough time to learn what your coworker is doing this weekend – a way to connect on a personal level – or what one thing would make their job easier – a possible project you can take on as an intern.

As the intern, these interactions are so valuable. Knowing your coworkers and what they desire gives you the power to bring innovation to the workplace and create relationships that will last beyond the internship. You might also realize that the people you work with are pretty awesome – something you won’t necessarily learn in a meeting.

Concert Watch


Here are 5 concerts coming to the area that I am SO excited about!

1. Ingrid Michaelson | 04 February | The Carolina Theatre, Durham, NC

Although I haven’t listened to Ingrid’s new album Lights Out very much yet, I am a huge fan of her older albums Girls and Boys, Be OK, Everybody, and Human Again. I have heard from a friend that she is funny and puts on a great show. It would be worth it to only hear a couple of my old favorites, and I am sure I would leave the show loving her new album. I believe that hearing songs for the first time live is a cool experience and makes me love some of them even more.

2. Cold War Kids | 05 February | Haw River Ballroom, Saxapahaw, NC

I really like this band and this venue. Our Pi Phi formal was at the Haw River Ballroom my freshman year, and since then, I have been trying to find an excuse to go there for a show. I missed Phantogram when they came, so this might be my chance.

3. Alt-J | 03 April | Red Hat Amphitheatre, Raleigh, NC

This band has produced some of the most amazing sounds to have ever hit my ears. I can honestly say that every song on An Awesome Wave is genius, including Intro and Interludes 1-3. Interlude 3 is even in my top favorites of the album. The harmonies, chord progressions, instrumentation, and lyrics combine to create a really unique sound. The new album ventures a bit from their original feel, but the songs Warm Foothills and and Bloodflood pt. II are reminiscent of their old style and remind listeners that they are a band that wants to keep moving forward and developing who they are without completely losing who they have been.

4. Walk the Moon | 23 April | Cone Denim Entertainment Center, Greensboro, NC

This concert is going to be a blast. Walk the Moon’s collection of upbeat songs makes me imagine a night full of jumping, singing, sweating and being shoved around by reckless teens and their watchful parentals. This will be one of those shows where you leave exhausted yet energized and ready to do it all over again … after a Cookout milkshake and a nap.

5. The Kooks | 07 May | Ziggy’s By The Sea, Wilmington, NC

Do you want to go to the seaside? / I’m not trying to say that everybody wants to go / I fell in love at the seaside… The Kooks playing at this venue sounds a lot like fate, considering the lyrics to their song Seaside. This band has been a favorite of mine since the songs Naive and She Moves In Her Own Way came out on Inside In/Inside Out when I was in 7th grade. Not to mention Luke Pritchard was one of my earliest celebrity crushes. This sounds like the concert my 13-year-old self has been waiting for!

Bloglovin and Goals for the Blog!

Follow my blog with Bloglovin

I decided that I want to start blogging a little more seriously. It becomes difficult to find time to write amidst school work, but from hearing about my friends’ experiences with blogs and my own experience with writing in general, I think it will be really beneficial for me to spend more time reflecting and practicing articulating my thoughts!

Here are some of the topics that I would really like to try out:

1. Lifestyle: particularly a makeup review, hair tutorial, makeup tutorial, haul, monthly favorites, or something along those lines. I love watching YouTube lifestyle videos, and I think it would be fun to have a go at it myself!

2. Music: I really want to do a couple of album reviews. I would also like to do some posts creating/sharing playlists or collections of songs based around a certain theme.

3. Advertising: As an advertising major, I often notice ads that I think are particularly cool or interesting. I’d love to post some of my thoughts on those.

4. Book reviews: After reading a book, I often have a lot to say and no one to discuss with, but I’ve never tried writing my thoughts out. Could be interesting.

Beyond that, I intend to post whatever comes to mind! Hopefully some of these posts will be interesting!


A bit about me:

My name is Samantha and I’m a rising Junior at the University of North Carolina at Chapel Hill. I’m currently a Journalism and Mass Communications (Advertising) major with a second major in Global Studies (International politics, nation states, and social movements with a focus on Western Europe). I’m in a sorority, but this coming fall I will be a recruitment counselor and therefore can’t write anything about that until after recruitment! My hobbies include playing the piano, writing music (especially with my band), photography and photo editing, learning new languages, and yoga.

I was born in Mississauga, ON, Canada, and have always been exposed to a minimal amount of the French language. I think that is what sparked my interest when I went to high school (that and my Spanish curse.. many of my friends have heard that story). I started taking French classes in 9th grade, and have continued to study it through a conversation class at UNC this past semester. I took a mini-break freshman and sophomore year at UNC to take Italian 101 and 102. I also enjoy listening to French music, and watching French films and tv. Because I have fallen so in love with the French language and culture, I have been eager to experience France first hand. On Monday (June 23), I will be headed there for the first time. I’ll be studying in Paris for 5 weeks, taking one language class at the Sorbonne and another class taught by a UNC professor who is accompanying us on the trip.

The first assignment of the UNC-taught class asked for us to list some adjectives, images, ideas, and places you associate with Paris. I’m documenting this here because I’m curious to see how my impression changes throughout my trip.

Amelie, music, accordion, dirty, enchanting, lights, grass, busy, old, love, exploration, history, art, fashion, inspiration, Tour Eiffel, Arc de Triomphe, coffee, wine, business, Chanel, crime, chocolate, pastries, Engrenages, Yann Tiersen, croque-madame, croque-monsieur, pâté, coq au vin,

My flight to Paris sets off on Monday evening. Before then, I will try to post a bucket list I’m working on of particular things I would like to do/see while in Paris. Suggestions would be greatly appreciated! I hope that my posts will be interesting enough to entertain friends/family, but if not, I’m doing this to have it all documented for myself.

I see this blog as a blog of life experiences that I hope will extend beyond my trip to Paris. However, this is the start.

I also thought I would explain the title. Many friends encouraged me to choose something in English, however, I wanted it to be something French. The title means “my blue heaven” (roughly), which is a phrase that I have often used. The original meaning behind this title was a song by Taking Back Sunday called My Blue Heaven. I had one of those weird moments where some part of the song inspired me. It became my go-to username for social media sites, for lack of a better idea. After this, I was accepted to UNC, which has been nicknamed “blue heaven.” My favorite color is blue. I feel a strong attachment to the ocean as well as the sky. I think that this phrase has, over time, come to mean something to me, hence why I decided to make it the title for this blog.

Thanks for reading!