Blank Pages

Blank pages are – ironically – pretty conflicting. On one hand, when you sit down to begin a project, you feel the excitement of starting something new and are buzzing from the endless possibilities of how it will turn out. On the other hand, you can’t pin down exactly how you will get to the…

The Buying Experience: Make-Up

The make-up buying experience is way more involved for someone like me who cares deeply about the products I use on and around my face. As a student of advertising, I often forget to study the consumer I know best: myself. When I enter a store to buy make-up, I’ve already done my research online….

Briefly

The documentary “Briefly,” created from interviews with six really great advertising professionals, explores the relationship between creative briefs and the end products they birth. There are many great take-aways and quotes from this documentary that I agree with, and that explain some of the thinking that has guided to where I am today and where…

Rethinking the Way We Ask

A blog by the Wall Street Journal said that “Studies show we tend to hit our questioning peak around age 4 or 5, and then ask fewer questions as we get older.” Why is that? Maybe we think that by asking questions, we are demonstrating a lack of knowledge. Or maybe, we just don’t spend…

Facts & Insights

In a recent brainstorming strategy session, I found myself and my classmates oscillating between getting excited about a new idea, spitting it out, then deflating as we said in unison “fact.” Sure, we were coming up with some cool ideas, but none of them could drive an entire strategy or inspire a campaign. So what…

Campaign Crush: California Avocados #BigGameAdd

California Avocados showed good sportsmanship during Super Bowl 50. While they did not purchase a video spot, they certainly got a return on others’ investments. For each of the major food/beverage advertisements, California Avocados tweeted a Tasty-esque video teaching viewers how to make a recipe combining California Avocados with the ad’s featured food/beverage. Here are a few…

Campaign Crush: REI #OptOutside

When I think of Black Friday, I immediately think that there is no way anyone could possibly come up with a fresh new deal, promotion, or offering. Attempts at innovating Black Friday have resulted in a complete take over of Thanksgiving day itself, and in some deals starting weeks in advance! How could anyone out-ad the other…

Five Things Your Competitors Can Teach You About Social

I know, I know – the last thing you want to do is add to your competitor’s follower count on Twitter, be one more view on their YouTube video, or admit that you stalk their Instagram. But here is a list of five things you can learn from your competitors’ social presences that make it worth it:…

“Feel the Real”

I had a really interesting experience while driving on the highway yesterday in Winston-Salem. A billboard, similar to this one, caught my eye. “This Ad is Real” it said, with the url “www.feelthereal.org” on along the side. Of course this caught my attention and I hurriedly went to the url on my phone. My boyfriend was…

How to Create an Infographic for Non-Designers

Personally, I love infographics. I think they are really great for presenting content in an organized, easy-to-digest and appealing way. But I have no experience with Photoshop, other than taking a class on In-Design. Does this mean that I have to pay a designer to create an infographic for me, or attempt to make one…