Blank Pages

Blank pages are – ironically – pretty conflicting. On one hand, when you sit down to begin a project, you feel the excitement of starting something new and are buzzing from the endless possibilities of how it will turn out. On the other hand, you can’t pin down exactly how you will get to the…

The Buying Experience: Make-Up

The make-up buying experience is way more involved for someone like me who cares deeply about the products I use on and around my face. As a student of advertising, I often forget to study the consumer I know best: myself. When I enter a store to buy make-up, I’ve already done my research online….

Briefly

The documentary “Briefly,” created from interviews with six really great advertising professionals, explores the relationship between creative briefs and the end products they birth. There are many great take-aways and quotes from this documentary that I agree with, and that explain some of the thinking that has guided to where I am today and where…

Rethinking the Way We Ask

A blog by the Wall Street Journal said that “Studies show we tend to hit our questioning peak around age 4 or 5, and then ask fewer questions as we get older.” Why is that? Maybe we think that by asking questions, we are demonstrating a lack of knowledge. Or maybe, we just don’t spend…