2017 New Skincare Products

The end of 2016 and beginning of 2017 have been filled with failures and successes in terms of skincare and my makeup routine. Let me start by explaining that I have very fair, sensitive skin. I had acne in high school, but it has cleared up considerably since then. I have some acne scarring, large…

Blank Pages

Blank pages are – ironically – pretty conflicting. On one hand, when you sit down to begin a project, you feel the excitement of starting something new and are buzzing from the endless possibilities of how it will turn out. On the other hand, you can’t pin down exactly how you will get to the…

The Buying Experience: Make-Up

The make-up buying experience is way more involved for someone like me who cares deeply about the products I use on and around my face. As a student of advertising, I often forget to study the consumer I know best: myself. When I enter a store to buy make-up, I’ve already done my research online….

Briefly

The documentary “Briefly,” created from interviews with six really great advertising professionals, explores the relationship between creative briefs and the end products they birth. There are many great take-aways and quotes from this documentary that I agree with, and that explain some of the thinking that has guided to where I am today and where…

Rethinking the Way We Ask

A blog by the Wall Street Journal said that “Studies show we tend to hit our questioning peak around age 4 or 5, and then ask fewer questions as we get older.” Why is that? Maybe we think that by asking questions, we are demonstrating a lack of knowledge. Or maybe, we just don’t spend…

Facts & Insights

In a recent brainstorming strategy session, I found myself and my classmates oscillating between getting excited about a new idea, spitting it out, then deflating as we said in unison “fact.” Sure, we were coming up with some cool ideas, but none of them could drive an entire strategy or inspire a campaign. So what…

Campaign Crush: California Avocados #BigGameAdd

California Avocados showed good sportsmanship during Super Bowl 50. While they did not purchase a video spot, they certainly got a return on others’ investments. For each of the major food/beverage advertisements, California Avocados tweeted a Tasty-esque video teaching viewers how to make a recipe combining California Avocados with the ad’s featured food/beverage. Here are a few…

Campaign Crush: REI #OptOutside

When I think of Black Friday, I immediately think that there is no way anyone could possibly come up with a fresh new deal, promotion, or offering. Attempts at innovating Black Friday have resulted in a complete take over of Thanksgiving day itself, and in some deals starting weeks in advance! How could anyone out-ad the other…

Meditation of the Week: Stillness

I’ve decided to focus each week of 2016 on a different topic/feeling/concept. This week is stillness. As an ESFJ, I am someone who is constantly flowing with passion, concerned with the wellbeing of others, and always trying to do things. Sitting idly with nothing to occupy my time terrifies me. I feel the need to text someone…

Workspace

I am an absolute nerd when it comes to school supplies. My favorite part of back-to-school shopping is Staples, or Target, or wherever I happen to go. My last semester of college was a little bit different because I didn’t need a whole lot. So, I put a lot more thought into the items I…

I’ll Never Move On

I think about Paris every day. I have a map of Paris on my wall, pictures of my time there above my bed, posters, mini eiffel towers, books, music, ticket stubs, scrapbooks.. I couldn’t avoid thinking of Paris even if I wanted to. I was only there for 6 weeks, but while I was there…